Eiplaecgate: February 2012

Friday, 24 February 2012

[P289.Ebook] Ebook Fifty Key Thinkers on History (Routledge Key Guides), by Marnie Hughes - Warrington

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Published on: 2008
Binding: Paperback

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Thursday, 9 February 2012

[C946.Ebook] Free PDF The Ballad of the Sad Cafe: The Play, by Edward;McCULLERS, Carson ALBEE

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Published on: 1963
Binding: Hardcover

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[E749.Ebook] Download Towards Universality: Le Corbusier, Mies and De Stijl, by Richard Padovan

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There is no shortage of books about Le Corbusier, or Mies van der Rohe, or De Stijl. However, this book considers them in relation to each other, observing how a study of one can illuminate the works of the others. Going beyond a superficial look at the end-products of these architects, this book examines the philosophical foundations of their work, taking as its central theme the aim of universality, as opposed to the individual and the particular.

Each of these three aimed at universality, but for each this concept took on a different form. The universality of De Stijl and artists like Van Doesburg and Mondrian resembled that of the universe itself: it was boundless, going beyond the limits of the canvas and seeking to abolish the wall as the boundary between interior and exterior space. In contrast, each of Le Corbusier’s creations was a self-contained universe within a clear frame, while Mies fluctuated between these two perspectives.

Sales Rank: #4513169 in Books
Color: Blue
Brand: Brand: Routledge
Published on: 2002-03-24
Original language: English
Number of items: 1
Dimensions: 9.50" h x 7.50" w x .75" l, 1.57 pounds
Binding: Paperback
256 pages

Features

Used Book in Good Condition

Review
'Padovan is crystal clear - this book is a little classic.' The Architects Journal

About the Author
Richard Padovan lectures at the University of Bath. He has worked as an architect in various European countries.

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Wednesday, 8 February 2012

[D712.Ebook] Ebook Free Mapping Time: The Calendar and Its History, by E. G. Richards

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This fascinating book draws together a wealth of diverse material on the much-trusted (and rarely disputed) phenomenon we know as the calendar. From the fundamentals of astronomy to the world's ancient time-keeping schemes, to the development of the modern-day calendar, to the precise calculation of when specific dates occur (as in how one arrives at the date for Easter Sunday), this is a skillful yet approachable discussion of the calendar from both the historical and contemporary perspectives. Readers will even learn how to perform experiments and calculations for themselves by using such basic techniques as stargazing and simple mathematics.

Sales Rank: #367409 in Books
Published on: 2000-03-30
Original language: English
Number of items: 1
Dimensions: 5.00" h x 1.10" w x 7.70" l, 1.13 pounds
Binding: Paperback
464 pages

Review

"The author's style is both precise and appealing.... Intriguing and compelling...offers...much to ponder about the relationship of calendars and culture."--Frederick Pratter, Christian Science Monitor

"Richard's compendious history of the calendar reflects the huge range of the subject, touching as it does on topics as diverse as the origin of writing, the French Revolution, Hindu astronomy and various proposals for a thirteen-month year...perhaps the most complete and lively treatise on temporal lore published this millennium."--The Sciences

About the Author
Richards was Formerly a Senior Lecturer in the Department of Biophysics, King's College, London

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45 of 48 people found the following review helpful.
Past Perfect
By A Customer
One of several books written in anticipation of the millennium, "Mapping Time: The Calendar and Its History" by E. G. Richards suffers from an especially heavy burden of typographical errors. As can be seen on the author's own web page, the address of which also is incorrect, there are hundreds of errors, some of which affect the accuracy of the account. For example, on page 208, January 1 came to mark the beginning of the Roman civil year in 153 BC, not 158 BC, and was in response to the Second Celtiberian War in Spain. Rather than wait until the middle of March for consuls to assume office, the new year was moved to the first of January so the Roman commander could depart with his legions that much sooner. It is a pity that so many errors compromise an otherwise informative history. Until they can be corrected, a better introduction to the calendar is "The Oxford Companion to the Year."

29 of 31 people found the following review helpful.
Interesting but flawed
By David Adaskin
Very interesting history of the major calendar systems used around the world, both in the present day and in the past. It also gets into the mathematics of how to convert between calendar systems, including algorithms suitable for computer programming. Unfortunately, there are numerous typographical errors in the narrative and in the algorithms! The word "temperature" where the author clearly meant "temperate", substitution of "*" for "-" in a formula, etc. So far, I have been able to correct the formula for computing the day of the week and the formula for computing the date of Easter. I'm not looking forward to tackling the other algorithms. Did anyone proofread this before it was printed? Maybe the publisher could put up an errata sheet on their web site.
Good for the history, but be prepared to do some algebra if you want to use the algorithms.

13 of 14 people found the following review helpful.
Erudite But Fun
By John D. Cofield
This is a nice examination of the different calendars and methods of mapping time that humans have employed over the centuries. On the surface it has the air of a dusty reference book, but inside the author is often witty and amusing as he covers the histories and backgrounds of different dating systems. I'm especially impressed by his inclusion of the different algorithms used to calculate dates, of Easter for example, which are marvelously complex. Most readers will never have occasion to use these algorithms, but its nice to know they're there. I also appreciated the charts and the glossary of the more obscure calendrical terms.

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[J332.Ebook] PDF Ebook Strategic Brand Management, by Kevin Lane Keller, Jacob Isaac, Ambi M. G. Parmeswaran

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks.

For industry professionals from brand managers to chief marketing officers

Sales Rank: #259173 in Books
Published on: 2010-12-01
Original language: English
Number of items: 1
Dimensions: 1.46" h x 10.04" w x 8.27" l, 2.43 pounds
Binding: Paperback
752 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great Book!
By Ryan Walters
This textbook worked very well for class. There were no pages missing and it helped me to a good grade. I recommend this textbook to anyone taking this course, or just looking to learn more.

1 of 1 people found the following review helpful.
Does the job
By Simon S. Colley
I purchased this as a required textbook for a Strategic Marketing course. In that regards it's perfect in that I have assigned readings from it, each week. It is not at all inspiring, dry in places, and some of the examples could be updated. For instance, their example regarding Apple is a great description of the company's brand associations and positioning of 10 years ago (the book still refers to them as Apple Computer) and makes no mention of any of the brand development that firm has undergone since. That said, it get's the concepts across, but I think if it hadn't been written a as a college textbook (in accocordance with a textbook publisher's business model) the information could have been transferred more effectively and inspiringly - in probably half to two thirds of the pages. I think the idea is if it weighs more, it must be worth more.

As I said, it does the job. The writing is easy to understand. I'm learning things from it. I will not be keeping it past the end of semester.

Through Amazon, I purchased it for half the price it was selling for at the University Co-op.

2 of 2 people found the following review helpful.
Good Book for Branding
By Chris Rafa
I recommend this book if you want to learn about branding. It is easy to read and uses great real world examples to explain more complex concepts.

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Thursday, 2 February 2012

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Symbols of Islam, by Tanja Al Hariri-Wendel

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A fresh introduction to Islamic culture uses the visual arts to explain the religion’s unique way of living life and viewing reality. Careful, clear analysis of these images accompany illuminations of the Koran, details of prayer rugs, domestic objects, and architecture of mosques and pilgrimage sites, showing the diversity and profundity of Islam in a timely new light.

Sales Rank: #5002141 in Books
Brand: Brand: Sterling
Published on: 2002-09-01
Original language: English
Number of items: 1
Dimensions: .86" h x 6.00" w x 7.64" l,
Binding: Paperback
304 pages

Features

Used Book in Good Condition

Most helpful customer reviews

6 of 8 people found the following review helpful.
Not for the serious student
By ex nihilo
If you are serious in your exploration of Islam, this book will not be very useful. Although the idea of giving an explanation of the religious symbols found in islamic art and other religious manifestations is quite good, the author has not bothered to state such basic things as her sources or even a simple bibliography. Of course, there are no notes either. It is impossible to go on reading from here, and you will never learn from where did the author gather her knowledge. There is another important flaw: the strong bias in favour of Islam sometimes is so apologetic as to read as a justification, and I really don't think the religion of Islam has anything to apologize for (although I cannot say the same of some muslims), so I find this quite unnecessary and cumbersome.

In spite of all this, my review is a three stars because the book does, at least, give the names and description of many important artistic symbols, and it also gives the popular or folk (I think this is so, since the sources are not quoted) meanings attached to them.

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