Wednesday, 16 March 2011

[D763.Ebook] PDF Ebook Marketing des services (French Edition), by Christopher Lovelock, Jochen Wirtz, Denis Lapert, Annie Munos

PDF Ebook Marketing des services (French Edition), by Christopher Lovelock, Jochen Wirtz, Denis Lapert, Annie Munos

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Marketing des services (French Edition), by Christopher Lovelock, Jochen Wirtz, Denis Lapert, Annie Munos

Marketing des services (French Edition), by Christopher Lovelock, Jochen Wirtz, Denis Lapert, Annie Munos



Marketing des services (French Edition), by Christopher Lovelock, Jochen Wirtz, Denis Lapert, Annie Munos

PDF Ebook Marketing des services (French Edition), by Christopher Lovelock, Jochen Wirtz, Denis Lapert, Annie Munos

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Marketing des services (French Edition), by Christopher Lovelock, Jochen Wirtz, Denis Lapert, Annie Munos

Le seul ouvrage généraliste qui prend en compte tous les types de services : services de grande consommation, services professionnels. Ce manuel aborde les trois grands aspects du management des services : marketing, ressources humaines, opérations, et couvre aussi bien la stratégie de service que les outils de cette stratégie.

  • Sales Rank: #3467849 in eBooks
  • Published on: 2014-07-11
  • Released on: 2014-07-11
  • Format: Kindle eBook

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